Toothpaste, reinvented

The only plastic-free and clean way to replace the paste you've used your whole life.

shop now
# # # # # # # # # #

We make your daily routine more sustainable with products that are plastic-free, cruelty-free and made with clean ingredients.

Plastic-free | Clean ingredients | Cruelty-free

Meet the future of oral care.
Get started
#
Toothpaste Bits

From $7.50 / month

 #
Mouthwash Bits

From $5.00 / month

 #
Whitening Gel

From $5.00 / month

 #
Toothpaste Bits

From $7.50 / month

 #
Mouthwash Bits

From $5.00 / month

 #
Whitening Gel

From $5.00 / month
play

Meet Lindsay and learn more about Bite

learn more

"The Most Creative People in Business 2020"

"The Most Creative People in Business 2020"

"The Most Creative People in Business 2020"

Get started — from $7.50/month

No plastic
ever

We’ve delivered millions of smiles without a single plastic tube entering a landfill.

#
#
#

How to

Easy asbite,
brush, smile,
repeat

Bite down on your Bit
Brush with a wet toothbrush
Smile and watch it foam up like magic
Repeat twice a day, every day

Shop now
#
#

   save 38%   
Fresh Mint

toothpaste

Rated 4.9 out of 5 10,368 Reviews
$30
$48
#

Mouthwash Bits

4-Month supply

Rated 5 out of 5 368 Reviews
$20
$24
#

Whitening Gel

One vial • 28 applications

Rated 3.9 out of 5 184 Reviews
$24
#

Dental Floss

Two-pack

Rated 3 out of 5 257 Reviews
$12
#

Bamboo Toothbrush

Two-pack

Rated 4 out of 5 1,453 Reviews
$22
#

Daily Habits Kit

5-Piece Oral Care Set

Rated 4.9 out of 5 16,144 Reviews
$48
$60
#

Better for your wallet, better for our planet

Our subscription is the most eco-friendly and affordable way to kick the tube.

Get started

Save 38% — starting from $7.50 per month

Choose your flavor

Choose from Fresh Mint or Activated Charcoal with Fresh Mint.

Get a refill every 4 months

We send you fresh Bits every 4 months so you never run out of bits.

Pause or cancel anytime

Going on vacation? You can adjust, postpone, or cancel your subscription at any time, hassle-free.

#

One billion toothpaste tubes are thrown out each year

We want to end this plastic waste, give you a healthier smile, and build the world's most sustainable oral care company.

Sustainability at Bite

Hey. You make us smile, too!

We believe in oral care products that are better for you, and the planet. Every product we make is thoughtfully formulated to keep you smiling bright.

See more reviews
Easiest and most effective whitener I’ve tried

My teeth are very prone to being yellow from medications, and the only whitening that would really do anything was Smile Sciences. This Bite..."

Katie S. · Whitening Gel - Subscription
Easiest and most effective whitener I’ve tried

My teeth are very prone to being yellow from medications, and the only whitening that would really do anything was Smile Sciences. This Bite..."

Katie S. · Whitening Gel - Subscription
Easiest and most effective whitener I’ve tried

My teeth are very prone to being yellow from medications, and the only whitening that would really do anything was Smile Sciences. This Bite..."

Katie S. · Whitening Gel - Subscription